Monday Social Media News Roundup: Week of October 23rd

Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor.

Get the need-to-know highlights from the social media industry that happened the week of October 16-20.

Meta

1. Broadcast Channels Feature

• Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms.

2. Instagram Data Portability

• Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps. Use this feature to secure and manage your digital assets efficiently.

3. AI Chatbot Moderation

• Meta is striving to curb inappropriate responses from its new AI chatbots to ensure a safer user experience.

4. Verified for Business Onboarding

• Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities. Explore this verification process to boost your brand's credibility on Meta platforms.

Threads

1. Facebook Post Display & Branded Content Tags

• Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. Explore Threads' growing interconnectivity with other platforms to amplify your content visibility.

2. Instagram Profile Tags & Direct Messaging

• New features facilitate tagging Instagram users and possibly a unique messaging feature, enriching inter-platform connectivity.

Instagram

1. "Get Orders" Feature

• The new "Get Orders" button on posts offers an additional interaction point for businesses and creators. Use this feature to streamline order processes and enhance customer interaction.

2. Web Tracking Opt-out

• Meta now allows users to prevent Instagram from tracking their web activity, bolstering privacy controls.

3. Reels Play Bonus Discontinued

• The discontinuation of a significant income source via Reels Play Bonus has sparked creators' dissatisfaction.

4. Link Addit