These small town neighbors bought vacant buildings, brought them up to code. Here’s what happened next

  Waynoka, Oklahoma, had a lot of vacant run-down buildings in their downtown. In a town of 900 people, the prospects didn’t look great. At an all-class reunion, a group of alumni got together and decided to change that. They called themselves Project Waynoka, our friend and early contributor Jeanne Cole said. They started raising money. … Read more

Seasonal businesses: post signs year-round

Marketing tip: keep signs up year-round even if you’re a seasonal business. When I toured several small towns in Washington and Idaho with the Inland Northwest Partners, I noticed many part-time and seasonal businesses did not have signs up during their off season. In the town of Deary, Idaho, (population 500) there is a wine … Read more

Stranger Things Season 5 Needs to Remember Jonathan Byers Exists

An uncanny understanding of character dynamics and superior cast chemistry have made Stranger Things the defining science fiction drama of the last decade. Although fans love the special effects and evil enemies omnipresent in the series, showrunners the Duffer brothers have always grounded the story in character development. Mike’s (Finn Wolfhard) and Will’s (Noah Schnapp) … Read more