Learn why social media monitoring matters — and pick one of the seven tools from this list to never miss a brand mention again. As a millennial, I’m not ashamed to be a Facebook fan, and it turns out that I’m not alone. About 69% of my generational cohort is still active on the platform. … Read more
A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform. As a millennial, I’m not ashamed to be a Facebook fan, and it turns out that I’m not alone. About 69% of my generational cohort is still active on … Read more
Social media platforms and analytics tools give you lots of metrics to track. But how do you know which ones are right for you — and how to make them work for your social media strategy? As a millennial, I’m not ashamed to be a Facebook fan, and it turns out that I’m not alone. About 69% … Read more
In this post, we get into how I filled up my calendar with questions from my community. As a millennial, I’m not ashamed to be a Facebook fan, and it turns out that I’m not alone. About 69% of my generational cohort is still active on the platform. Although only 37% of Gen Z are … Read more
Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community on Instagram. Here’s how they work. As a millennial, I’m not ashamed to be a Facebook fan, and it turns out that I’m not alone. About 69% of my generational cohort is still active on the platform. Although only 37% … Read more
You don’t need a big budget to build a big audience. Use these smart strategies to get more followers on Facebook, starting today. As a millennial, I’m not ashamed to be a Facebook fan, and it turns out that I’m not alone. About 69% of my generational cohort is still active on the platform. Although … Read more
Post extensively on social channels, and pin your hours post to the top of your page Your small business has times when you need to change your hours either for holidays, staff issues or (my favorite) extending into evening hours. How do you retrain your customers so they notice the change? Let’s look at a … Read more
Guest post by Jason Duff, founder of Small Nation Ever wanted to pour your own candle? Now you can right here in Downtown Bellefontaine! Triple Moon Designs in Bellefontaine, Ohio, recently added a new and exciting candle bar, offering a unique experience not typically seen in small towns. My team has had the chance to try it out … Read more
When Kathleen Minogue of Crowdfund Better mentioned Common Ground Coffee and Market to me, I found their Instagram feed was full of stealable ideas for small business social media marketing. We first talked about how they let customers know about changes to their hours. They’re in Boise, Idaho, which I realize is not a small … Read more
Continuing the discussion on experience-based businesses, what happens after everyone in town tries it? Do these businesses go away? Sheila Scarborough posed the question this way: How do all these axe-throwing and escape room places think they’re going to stay in business past a few years? Main Street Expert Jackie Wolven weighed in: In a … Read more