My Blog

Meet Rachel Pereyra, who bootstrapped her business from $400 to $180,000. Read all about it in Open Books, a series by Buffer. 🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, … Read more

This simple shortcut will help you cross-post and schedule posts to Bluesky with your iPhone. Bluesky is fast emerging as one of the major contenders in the race for the top Twitter (X) alternative — and with good reason. The new platform is easy to use, it offers a high degree of control over your … Read more

Growing her LinkedIn following helped Aarushi Singh take her consulting business from a $0 startup to a thriving $100,000 yearly. Here’s how she did it. I may not have Justin Welsh's celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed … Read more

Organize all of your ideas in one place with Buffer’s new tagging feature. Manage your creative output. Track the success of different types of content. And build a searchable library of content. In the ever-evolving landscape of content creation, where the competition for attention is relentless, the ability to connect with an audience or foster … Read more

There are few things that spark as much joy as being able to organize anything and everything by color. It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep There are few things that spark as … Read more

Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too. In my 20s, I fell down a health and fitness rabbit hole. Well, not so much ‘fell’ as hurtled head first, banged my head a bit, and didn’t emerge until a good … Read more

We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to learn how. With 2.9 billion active users, Facebook is the most popular social network of them all – and short-form video is the hottest content format on the block. So a Reels feature was an inevitable addition. As … Read more

If you’re a graphic design or video-editing novice, this list of the best places to find Instagram templates will have you creating beautiful content in minutes.  When it comes to curating a cohesive brand and an aesthetic Instagram feed, templates are a marketer/creator/business owner’s best friend. Because, let’s be honest: who has a brilliant designer … Read more

Meet Kat Boogaard, who grew her freelance business to $300,000 before scaling back. See her revenue numbers and more in Open Books by Buffer. 🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to … Read more