When it comes to curating a cohesive brand and an aesthetic Instagram feed, templates are a marketer/creator/business owner’s best friend.
Because, let’s be honest: who has a brilliant designer or video editor on hand to expertly craft every single post, Story, or Reel you need to grow on Instagram?
Here at Buffer, we’re a small Marketing team that doesn’t! We do have a brilliant designer who lends a hand for launches and special projects, but many of the Instagram posts, Stories, carousels, and Reels you’ll find on Buffer’s Instagram feed were created with the help of templates.
In this article, I’ll unpack Buffer’s go-to template sources, plus my personal favorites. Even if you’re a graphic design or video-editing novice, this template list will have you creating beautiful Instagram content in a couple of minutes.
Instagram templates for feed posts, carousels, and Stories
Free Instagram templates for Stories, feed, and carousel posts are relatively easy to come by these days. The sites and platforms below are all worth adding to your content creation toolkit.
1. Canva
How could I not start with Canva? Canva is a lightweight, easy-to-use design and video editing tool to help you create designer-quality creatives. It’s usually Buffer’s first port of call for Instagram post templates.
Canva has a library of thousands of eye-catching templates for Instagram Stories, feed posts, and even Reels. You can even filter through options for square and portrait templates for your feed if you need something specific. Gradients, font pairings, stickers, infographics… Canva is a digital marketing dream tool.
Some social media templates are only available as part of their premium plan (those with the little crown icons on the top right corner), but there are thousands of great free options.
Bonus: there’s even a handy Buffer-Canva integration you can use to schedule your Canva-ma
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