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From AI stickers to Broadcast Channels, here’s everything you need to know about Instagram’s latest features, with a step-by-step guide to using them all. With 2.9 billion active users, Facebook is the most popular social network of them all – and short-form video is the hottest content format on the block. So a Reels feature … Read more

Peek behind the curtain at the strategies that helped this bootstrapped founder grow a multi-million dollar company. When it comes to curating a cohesive brand and an aesthetic Instagram feed, templates are a marketer/creator/business owner’s best friend. Because, let’s be honest: who has a brilliant designer or video editor on hand to expertly craft every … Read more

Fancy a challenge? Why not try to double your growth in two weeks?  That’s the goal of the AI Accelerator, Buffer's bespoke video-based course that hundreds of creators and social media pros have joined. What’s the AI Accelerator? This isn't just 🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe … Read more

Get 16 of the top recommendations with varying levels of ease to apply to growing on YouTube Shorts. The beauty of short-form video is that it allows anyone to become a creator. With a phone and the Internet, you can start growing a platform for yourself. The other side to this, however, is that the … Read more

Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor. Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages … Read more

Here are five lessons Laura Martisiute learned along the path of small business ownership I never thought I’d own a business. I also never thought I’d be able to make a living from writing. Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, … Read more

Meet Rachel Pereyra, who bootstrapped her business from $400 to $180,000. Read all about it in Open Books, a series by Buffer. 🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, … Read more

This simple shortcut will help you cross-post and schedule posts to Bluesky with your iPhone. Bluesky is fast emerging as one of the major contenders in the race for the top Twitter (X) alternative — and with good reason. The new platform is easy to use, it offers a high degree of control over your … Read more

Growing her LinkedIn following helped Aarushi Singh take her consulting business from a $0 startup to a thriving $100,000 yearly. Here’s how she did it. I may not have Justin Welsh's celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed … Read more

Organize all of your ideas in one place with Buffer’s new tagging feature. Manage your creative output. Track the success of different types of content. And build a searchable library of content. In the ever-evolving landscape of content creation, where the competition for attention is relentless, the ability to connect with an audience or foster … Read more